

On Monday, Mega Brands settled its lawsuit with former owners of Rose Art. "The pieces could not be ingested, they're too large," Sroujian said. In the redesigned MagNext line, the magnets cannot come loose and the pieces are bigger. A three-year-old boy received medical treatment to remove a magnet from his nasal cavity, and an 18-month-old boy was reported to have a magnet in his mouth, which was not swallowed, according the CPSC recall. The Mega Brand recalls came after reports that 19 magnets had come loose. "We are a toy company that makes products that bring joy into children's lives," said Sroujian. No deaths or serious injuries were reported regarding those recalls, but it hit the company hard all the same. The Mega Brand recalls involved about 1.3 million MagnaMan Magnetic Action Figures, and about 1.1 million Magtastik and Magnetix Jr. recalls, still has two Mega Brand magnetic toys on its "Most Wanted list" - a list of products that were recalled, often after being linked to the deaths of babies and toddlers. Consumer Product Safety Commission, which issued the U.S. However, the notoriety of the recall lives on. It phased out the troublesome Magnetix line shortly after and replaced it with a wholly re-imagined and redesigned line, MagNext. The Magnetix line was created by Rose Art, which Mega Brands purchased in 2006.

"It's important to remember that we inherited the problem." "It was tough, it was tough," said Carine Sroujian, a Mega Brands senior marketing manager. The toymaker reported on Friday a $72-million profit for the third quarter, a significant turnaround from a $122.1-million loss a year earlier that was linked largely to a major recall of its entire Magnetix line. believes it may finally have turned the corner after a massive toy recall in 2006. ET Monday through Friday, or visit the firm’s Web site at CPSC is urging consumers to immediately report any incidents of loose magnets to the CPSC Hotline at (800) 638-2772 or to the CPSC.Montreal toymaker Mega Brands Inc. If consumers are uncertain as to whether their product is being recalled, they can contact Mega Brands at (800) 779-7122 between 8 a.m. The building pieces include 1 1/2-inch squares, 1-inch triangles, cylinder rods, flexors, connectors, x-tenders, and curves and come in an assortment of colors such as metallic, primary, translucent, and glow in the dark.Mass merchants and other toy and arts and crafts stores sold the sets nationwide for between $20 and $60, depending on the size of the set.Consumers should stop using the recalled magnetic sets immediately and contact Mega Brands for a comparable replacement toy. “In order for any product recall to be effective in protecting consumers, we must significantly reduce incidents and injuries from occurring after the recall is announced.” Mega Brands has been cooperative in this expanded recall.These older sets, which were manufactured in China, contain up to 250 plastic building pieces and 1/2-inch diameter steel balls. Although the hazard was initially thought to be a problem primarily for children younger than six, it has since been learned that at least ten injuries involved children between the ages of 6 and 11 years old.If a child swallows more than one tiny powerful magnet detached from the plastic building pieces or one such magnet and a metallic object, the objects can attract to each other inside the intestines and cause perforations and/or blockage, which can be fatal, if not treated immediately.“CPSC is deeply concerned about the dangers that small, powerful magnets can pose to children if swallowed,” said CPSC Acting Chairman Nancy Nord. At least 1,500 incidents of magnets separating from the building pieces have been reported. Emergency surgical intervention was needed in all but one case. These products are not included in the recall.To date, CPSC and Mega Brands are aware of one death, one aspiration and 27 intestinal injuries. The recall includes all sets, except newer Magnetix sets sold since March 31, 2006, that are age-labeled 6+ and sets that contain the following caution label:“CAUTION: Do not ingest or inhale magnets.Attraction of magnets in the body may cause serious injury and require immediate medical care.”Mega Brands advises that sets currently at retail better retain magnets due to improved quality control, material and design changes. In excess of 4 million units are involved. (“Mega Brands”) (the new owner of Rose Art Industries, Inc.) to announce an expanded recall. Washington, DC - Additional serious injuries to children reported following the Marecall announcement of Magnetix Magnetic Building Sets has prompted the US Consumer Product Safety Commission and Mega Brands America, Inc.
